消費者創新性與認知創新產品屬性對新產品接受意願之影響+ | 電視節目表查詢網
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由蔡馨儀著作·2011—消費者創新性;創新產品屬性;消費者接受意願;iPad;ConsumersInnovativeness;NewProductAttributes;ConsumerAdoptionWillingness;iPad.
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In recent years, as the prevailing of personal computer and smart phone, information technology manufacturers put out various innovative products in succession. Apple iPad not only brought up the growth of tablet PC industry, but also received the masses of consumers’ favor. According to the literature of consumers’ adoption of innovation, perceived product attributes and consumer traits are two key factors to influence the consumers’ adoption of innovative product. Based on Rogers’s (1995) five attributes of innovation and Holak’ s (1988) new product adoption model. Then takes iPad as example in the research to discuss the consumer innovativeness, new product attributes variables that affect consumers’ adoption willingness of iPad. And to discuss consumer innovativeness moderates new product attributes and consumers’ adoption willingness. Researcher hopes this research will help...
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